Customer Relationship Management (CRM) means different things to different audiences. It is the broad term which encompasses the myriad of ways in which a company thinks about, targets, interacts with and services its prospects and customers. When many people think about CRM, they automatically jump to CRM applications such as Oracle (Siebel, Peoplesoft, Oracle CRM) or Salesforce.com. While its true that CRM applications can greatly enhance a company's ability to keep track of its customers/prospects, Jimenez Consulting Solutions takes a more holistic view on what constitutes CRM.
We believe that in order to be successful at CRM, companies must deeply understand their business strategy, their target markets, and their target customers. Successful CRM is a combination of both customer-centric strategy and operations; it cannot be simply about applying a tool against an inefficient process.
JCS has years of CRM experience and can help you in the following areas:
Across all of these areas, we provide many core services such as:
JCS Overview
Project, Program, and Portfolio Management (PPPM)
IT Effectiveness
Business Intelligence